News & Tips

News, Tips & Insights

  • All
  • Case Study
  • Insights
  • Marketing Tips
  • News
Letterpress Team with 2026 professional awards from the American Advertising Federation of Southwest VA.

A Win for the Work: Stories Behind Our 2026 Marketing Awards

The Measurable Impact of Rural Marketing By Jessica Broaddus, Senior Writer Rural marketing works best when it's built with the people it's meant to reach. Our 2026 awards speak to ...
Read More
Letterpress Communications intern Maria Chavez-Alonso and Director of Community Success Jennifer Kinne work with videography equipment at the Letterpress office in Farmville.

Letterpress Communications Named a 2026 Top Virginia Employer for Interns

Farmville-Based Marketing Firm Recognized for Internship Experience By Jessica Broaddus, Senior Writer FARMVILLE, Va. (April 9, 2026) - Letterpress Communications, a woman-owned marketing firm headquartered in Farmville, Va., has been ...
Read More
Letterpress Communications Advertising Specialist & Content Creator Chad Thompson talks with his teammates.

Content Creation Tips for Beginners: Cell Phone Photography & Video Marketing (On a Budget)

By Chad Thompson, Advertising Specialist & Content Creator High-quality photos and videos are no longer out of reach. They're already in your hands. Today most of us carry a powerful ...
Read More
Social Media Manager Karyn Keane

Is Meta Verified Worth It? Our Social Media Manager Weighs In

By Karyn Keane, Social Media Manager Once a simple status symbol, the blue checkmark on Instagram and Facebook has taken on a whole new role. With Meta Verified, it's no ...
Read More
Impact Report Webpage on a computer screen

Letterpress’ 2025 Impact Report Is Live!

January 23, 2026/News What does a year of mission-driven marketing look like - on paper? Our 2025 Impact Report is here! And it's full of the real results, local partnerships ...
Read More

Rural Marketing Strategies: 4 Big VA-1 Takeaways

By Jessica Broaddus, Senior Writer What do you get when you bring together three tourism leaders, a few scrappy budget hacks and a whole lot of passion? A panel packed ...
Read More
Letterpress Communications team at their Danville 10th Birthday Party.

Letterpress Communications Earns Two First-Place Awards from National Federation of Press Women

Woman-led Virginia agency proves rural marketing can compete on the national stage  By Jessica Broaddus, Senior Writer FARMVILLE, Va. (September 15, 2025) - Rural marketing firm Letterpress Communications has earned ...
Read More
Letterpress Communications team at the company's 10th birthday party in Farmville, VA.

Celebrating Community Wins: 2025 Marketing Awards

Award-Winning and Community-Powered: 2025 Highlights By Jessica Broaddus, Senior Writer When communities shine, we all win. The 2025 marketing awards season brought home eight wins for the Letterpress team! These ...
Read More
Letterpress Communications copywriter Marge Swayne and Founder and Owner Ilsa Loeser.

Wondering How to Interview Someone?

Your Marketing Toolkit Letterpress Communications copywriter and longtime reporter Marge Swayne By Marge Swayne, Writer Wondering how to interview someone like a journalist?  Interviewing is an art - whether you're ...
Read More

Letterpress Celebrates 10 Years of Community-Powered Marketing

By Marge Swayne, Writer From a single client to $2.2 million in sales - Letterpress Communications has spent the last decade turning stories into success. When Ilsa Loeser signed up ...
Read More
Small town main street

Small Towns, Big Impact

How Storytelling Marketing Fuels Progress in Rural Communities By Karyn Keane, Project Manager At Letterpress, we know there's something magical about rural communities. Neighbors come together, challenges are met with ...
Read More

Your Guide to 2025 VTC Grants

Unlock Funding for Your Next Project Virginia Tourism Corporation (VTC) grants are powerful resources for rural communities looking to foster growth, boost tourism and drive economic development. These grants support ...
Read More
in search of rural; hungry mother state park

In Search of Rural: Stories that Capture Appalachian Resilience

By Alexandra Veatch, CEO and Creative Director, Letterpress Communications What is rural? Our team discussed this question at the Letterpress retreat earlier this month. There are so many answers. The ...
Read More
Left to Right: Alex Veatch (CEO), Ilsa Loeser (Owner), and Lyndsie Blakely (COO) of Letterpress Communications

Letterpress Communications Appoints First CEO and COO

Alexandra Veatch and Lyndsie Blakely set to drive community-powered marketing at the rural, woman-owned firm FARMVILLE, Va. (August 30, 2024) - Farmville-based marketing firm Letterpress Communications announced the promotion of ...
Read More
Letterpress and Green Front Furniture social media strategy teams

Outstanding Social Media Strategy and Presence Earns Letterpress Communications First-Place National Award

By Jessica Broaddus, Senior Writer Letterpress Communications earned a first-place national award at the National Federation of Press Women's (NFPW) 2024 Professional Communications Contest on June 22, 2024. This accolade ...
Read More

Marketing Awards 2024 Success

By Jessica Broaddus, Senior Writer Our Big Marketing Award Wins! It's been a big year for Letterpress! We're thrilled to announce that that we earned a first-place national marketing award at ...
Read More

The Storytelling Advantage

Photo credit: The Richmond Fed, Joseph Minick The Importance of Storytelling It's true: storytelling can jumpstart economic growth. Before that can happen, rural communities need to find, amplify and measure ...
Read More
Staunton River State Park Star Party Photoshoot by Letterpress Communications

Community-Powered Tourism Marketing

Community-Powered Tourism Marketing CASE STUDY: HALIFAX COUNTY TOURISM A series of itinerary-based sweepstakes designed to amplify digital marketing efforts and increase tourism to Southern Virginia. The Challenge Halifax County Tourism ...
Read More
A child participating in an educational Zoom session like the ones held during our nonprofit virtual event.

Community-Powered Virtual Event Production

Community-Powered Virtual Event Production CASE STUDY: Virginia Children's Book Festival A capacity-building approach to increase nonprofit virtual event access to a local organization's annual festival. The Challenge Reimagining access and ...
Read More
A nurse consulting with a patient. This image demonstrates the kinds of images used in the nurse recruitment marketing campaign.

Community-Powered Nurse Recruitment

Community-Powered Health care Recruitment CASE STUDY: Virginia Area Health Education Center A local, story-centered approach to grow the health care talent pipeline in rural Virginia. The Challenge Creating a marketing ...
Read More
Student welding during hand-on learning, adding to the rural talent pipeline

Community-Powered Rural Talent Pipeline Growth

Community-Powered Talent Pipeline Growth CASE STUDY: SVHEC Career Tech Academy An authentic, place- and person-based approach to growing a rural talent pipeline. The Challenge Recruiting high school students to attend ...
Read More
nonprofit fundraising campaign

Community-Powered Nonprofit Fundraising Campaign

Community-Powered Nonprofit Fundraising Campaign CASE STUDY: Moton Museum Expanding donor base and amplifying reach by transforming an annual banquet into a day-long virtual event. The Challenge Designing a virtual nonprofit ...
Read More
Small business owners completing paperwork.

Community-Powered Small Business Development

Community-Powered Small Business Development CASE STUDY: Longwood University SBDC A story-based marketing approach to revitalizing rural communities through small business development. The Challenge Increasing awareness of the Longwood Small Business ...
Read More
Longwood University graduate students on the lawn.

Community-Powered Continuing Education Marketing Support

Community-Powered Continuing Education CASE STUDY: Longwood University College of Graduate and Professional Studies A story-based approach to increasing enrollment and diversity in continuing education. The Challenge Kicking student recruitment into ...
Read More
Two women testing a leather couch at Green Front Furniture thanks to tourism and destination marketing

Community-Powered Destination Marketing

Community-Powered Destination Marketing CASE STUDY: Green Front NOVA A destination marketing approach powered by community engagement on social media. The Challenge Highlighting the customer experience to entice potential buyers to ...
Read More
Increasing small-town tourism: A group of people enjoying a Farmville brewery thanks to tourism and destination marketing

Community-Powered, Small-town Tourism

Community-Powered, Small-town Tourism CASE STUDY: Visit Farmville A tourism storytelling approach that leveraged social media and community partners for increasing small town tourism travel to rural Virginia. The Challenge Creating ...
Read More
Tourists shopping in Halifax County - an image for tourism and destination marketing

Halifax County Tourism Campaign Wins State and National Recognition

By Jessica Broaddus, Senior Writer Letterpress Communications and Halifax County Tourism earn national recognition for their holiday advertising campaign. The National Federation of Press Women's (NFPW) 2023 Professional Communications recognized them ...
Read More

Harness the power of your community.

Connect to our community with insights, marketing tips and Letterpress news straight to your inbox.

Scroll to Top