Your Guide to 2025 VTC Grants

Unlock Funding for Your Next Project

Virginia Tourism Corporation (VTC) grants are powerful resources for rural communities looking to foster growth, boost tourism and drive economic development. These grants support projects that spark revitalization and attract visitors — from local events and marketing campaigns to infrastructure improvements that enhance the visitor experience. For rural areas, VTC grants can be a game-changer, helping to highlight their unique charm while generating vital revenue. 

Ready to read more about how your organization can take advantage of this opportunity — and how Letterpress can support you throughout the 2025 VTC Grants application process? Explore information on grant eligibility and application resources below. Plus, download our free VTC grant application checklist to get started today!

VTC Grants & Eligibility

Eligibility for 2025 VTC grants varies by program, but they are generally open to organizations and businesses that drive tourism and economic growth in Virginia. The Destination Marketing Organization (DMO) Grant and the Marketing Leverage Program (MLP) Grant both open for applications on February 11!

2025 Virginia Tourism Corporation Grants

VTC DMO Grants

  • Accepting Applications: February 11 through March 13, 2025
  • Eligibility: Official Virginia DMOs. To be used for marketing expenses that show positive and significant economic impact on tourism. Must include marketing plans designed to drive visitation to Virginia
  • Award Tier: Up to $20,000 with minimum 50% cash or in-kind match

VTC MLP Grants

  • Accepting Applications: February 11 through March 13, 2025
  • Eligibility: Virginia travel industry partners including small businesses, DMOs, private sector attractions, accommodations, museums, lodging and events
  • Award Tiers: 1:1 minimum cash match for award of up to $20,000 OR 2:1 minimum cash match for award of up to $50,000

DMO and MLP grants are just two of several opportunities offered by VTC. Each grant has its own specific requirements, so applicants should review the guidelines carefully before applying. For more information about each grant program, check out the VTC website

Application Resources

VTC provides a range of resources to guide you through the application process and inspire ideas for crafting a strong proposal, including:

Our best advice? In your application, focus on demonstrating community impact and aligning with tourism growth priorities. Highlight how your initiative will drive visitation, support local businesses or contribute to economic development in your area. A well researched, clear and data-supported application can make all the difference in standing out!

St. Paul, Virginia elevated their foundational branding last year through VTC grants. This project got the full Letterpress treatment: VTC DMO Marketing Grant application support, implementation expertise and stunning videography.

How Letterpress Can Support Your Application for 2025 VTC Grants

At Letterpress, we specialize in helping rural communities and organizations create compelling grant proposals that stand out. Whether you’re just starting to brainstorm project ideas or need help refining your application, we’re here to guide you every step of the way. We’ve helped municipal organizations secure grants ranging from $10,000 to $20,000 for high-quality videography, marketing campaign support, website design and more.

We’ll work with you to tell your story in a way that resonates with grant reviewers, using data and community insights to demonstrate the impact of your project. Our iterative review process ensures your application is as strong as possible, giving you the best chance at success. And when you secure your grant, we can help bring your vision to life by implementing the project with thoughtful strategies and expert execution. 

From start to finish, we’re passionate about empowering rural communities to make their ideas a reality.

People visiting "Celebrating Virginia’s History: A Look at Prince Edward County" installation made possible by a VTC and VA250 Commission Grant

“Celebrating Virginia’s History: A Look at Prince Edward County”: This exhibit at the Heartland Regional Visitor Center was made possible by a VTC/VA250 Commission grant, secured and implemented with support from Letterpress.

Download Our Free VTC Grants Application Checklist

VTC grants are powerful tools for driving tourism, boosting local economies and revitalizing rural communities — don’t let this chance pass by!

Applying for a VTC grant can feel overwhelming, but we’re here to make it easier. Download our free checklist below to ensure you’ve got everything you need for a strong application. And remember, Letterpress is ready to help every step of the way — from writing to implementation! Reach out to us to get started today.

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