Method

We work with mission-driven organizations and businesses that are making a positive impact in the communities they serve, including:

• Higher education institutions
• Nonprofits and foundations
• Tourism and destination marketing organizations
• Economic development organizations
• Local governments and municipalities
• Community-focused, for-profit businesses and employers

While many of our clients serve rural communities and small towns across Southern Virginia, Southwest Virginia, Northeast Tennessee and Appalachia, our community-powered marketing approach supports organizations of all types to strengthen connections, engage stakeholders and achieve meaningful growth.

No. While rural communications and marketing is one of our specialties, our community-powered approach helps organizations of all types build stronger relationships with the people they serve.

Founded in Farmville, VA, with an office in Marion, Letterpress has deep experience supporting rural communities across Virginia, Tennessee and Appalachia. That perspective informs our work, but our collaborative process, strategic planning and storytelling expertise are just as effective for organizations serving regional, statewide and broader audiences.

What matters most is partnering with organizations that are creating positive impact in their communities.

Absolutely. Letterpress is rooted in rural Virginia, but our work extends well beyond state lines. We have team members across Virginia, North Carolina and Northeastern Tennessee as well as strong client partnerships throughout Southwest Virginia, Southern Virginia and the Tri-Cities area of Tennessee.

In other words: We’re comfortable hopping between Zoom calls, small-town main streets and strategy meetings across the region!

Both! Some clients partner with us for a focused project — like a rebrand, grant-funded marketing initiative or one-time advertising campaign. Others keep us in the loop long-term for strategic communications, digital marketing support, website maintenance services and more. 

Think of us as an extra set of hands, a sounding board and the team that keeps your marketing moving while you’re juggling everything else.

Absolutely.

Many of our clients have internal marketing, communications or advancement teams. We provide outsourced marketing support that expands your team's capacity while adding specialized expertise and strategic guidance when and where it's needed most.

For some organizations, that means collaborating closely with an in-house team. For others, it means serving as a fractional communications and marketing department. Either way, we adapt our role to fit your needs.

Our team provides a wide range of in-house marketing and strategic communications services, including:

• Marketing strategy
• Branding
• Team training and marketing workshops
• Advertising
• Copywriting
• Videography and photography
• Graphic design
• Website development
• Social media management

When projects call for additional creative support, we coordinate with trusted creative partners who operate as part of our team — so you don’t have to spend your time juggling extra vendors, timelines or email chains.

To explore more of our services and client work, visit our Work page. And if you’re not quite sure where your project fits yet, don’t worry. That’s what conversations are for. Send us a message to schedule a time to talk.

Every project looks a little different, but our process always starts the same way: with listening. Before jumping into marketing tactics, we take time to understand your goals, your audience and what your team realistically has capacity for.

From there we build a plan together, move into implementation and keep refining as we go. Sometimes that means leading big-picture strategy conversations. Sometimes it means filming reels, updating website copy or helping promote an event that suddenly moved up by two weeks. (It happens.)

And yes — there will probably be virtual and in-person meetings, spreadsheets, shared Google Docs and plenty of collaborative brainstorming along the way. We like to keep things practical.

Every project is a little different, so pricing depends on the scope of work, timeline and level of support you need. Some clients partner with us for a one-time project, while others collaborate with us through an ongoing marketing retainer, using us as a fractional marketing department. Either way, we’ll work with you to create an approach that fits your priorities and budget.

A few important things to know: 

• We offer a dedicated rate for nonprofit marketing support, government entities and grant-funded projects, starting at $150/hour.
• Applying for funding? We’re often able to help you plan communications and marketing support ahead of time. If funding comes through, there’s already a strategy in place and we can hit the ground running.
• Proposals and initial conversations are always free.

Want to talk through your project, budget or funding goals? Contact us for a free proposal.

Letterpress was built around the idea that marketing should strengthen communities and grow good, not just generate clicks.

As a woman-owned small business rooted in rural Virginia, we understand the realities many rural communities and small businesses face: limited capacity, tight budgets and people wearing multiple hats. We partner with organizations that value authentic relationships, clear communication and community connection.

We also believe good marketing support should leave your team stronger over time. That means sharing knowledge, building confidence and creating systems your organization can continue using long after a project wraps up.

We believe good marketing should create measurable results and meaningful impact. Together, we identify success metrics tied to your goals — whether that’s increased enrollment, stronger engagement, event attendance, website traffic, progress toward grant or funder objectives, or clearer communication across your organization.

But we also know marketing rarely works perfectly on the first try.

That’s why our process is intentionally iterative. We review results regularly, learn from what’s working, adjust what isn’t and keep refining over time to better support your organization.

Curious what community-powered marketing can achieve?

Explore our case studies and impact reports to see how Letterpress and our partners have worked together to strengthen communities and achieve measurable growth.

We use AI intentionally — not automatically. Generative AI can help support brainstorming, research and early content development, but every deliverable is reviewed, refined and owned by our team.

We also follow strict internal policies around data privacy, quality control and responsible AI use because thoughtful marketing requires more than fast content generation.

We believe transparency builds trust, so we’re always happy to talk through how and where AI supports our work while respecting your organizational policies around AI and emerging technologies.

Community-powered marketing is our belief that sustainable growth starts with relationships. 

Your marketing shouldn’t come from a template. It should reflect the people, stories and purpose behind your work. We help you uncover your own authentic stories, engage your team and strengthen connections within the communities you serve. 

Because when people feel connected to your mission, good things grow.