Case Study

Letterpress Communications and Halifax County Tourism earned national recognition for their holiday advertising campaign at the National Federation of Press Women’s (NFPW) 2023 Professional Communications Contest on June 24, 2023.

Community-Powered Virtual Event Production CASE STUDY: Virginia Children’s Book Festival A capacity-building approach to increase nonprofit virtual event access to a local organization’s annual festival. The Challenge Reimagining access and opportunity for children participating in the Virginia Children’s Book Festival (VCBF). In 2020 COVID-19 forced the VCBF to shift from a three-day, in-person event to

Community-Powered Health care Recruitment CASE STUDY: Virginia Area Health Education Center A local, story-centered approach to grow the health care talent pipeline in rural Virginia. The Challenge Creating a marketing campaign guide and developing print and multimedia collaterals for the Virginia Area Health Education Center (AHEC) regional nurse recruitment campaign to be implemented in Southern

Community-Powered Talent Pipeline Growth CASE STUDY: SVHEC Career Tech Academy An authentic, place- and person-based approach to growing a rural talent pipeline. The Challenge Recruiting high school students to attend the Southern Virginia Higher Education Center (SVHEC) Career Tech Academy (CTA) program. The CTA program had increased staffing and facilities to accommodate more students, but

Community-Powered Nonprofit Fundraising Campaign CASE STUDY: Moton Museum Expanding donor base and amplifying reach by transforming an annual banquet into a day-long virtual event. The Challenge Designing a virtual nonprofit fundraising campaign to fuel Moton Museum’s education and outreach programs while commemorating the 70th anniversary of the student walkout and the 20th anniversary of doors being

Community-Powered Small Business Development CASE STUDY: Longwood University SBDC A story-based marketing approach to revitalizing rural communities through small business development. The Challenge Increasing awareness of the Longwood Small Business Development Center’s (SBDC’s) free classes and consulting services for aspiring, new and experienced small business owners. The Growth 115% increase in consulting requests 20% increase

Community-Powered Continuing Education CASE STUDY: Longwood University College of Graduate and Professional Studies A story-based approach to increasing enrollment and diversity in continuing education. The Challenge Kicking student recruitment into high gear to ensure unified and effective messaging for nine programs across Longwood University’s College of Graduate and Professional Studies (CGPS) offerings. Transforming continuing education

Community-Powered Destination Marketing CASE STUDY: Green Front NOVA A destination marketing approach powered by community engagement on social media. The Challenge Highlighting the customer experience to entice potential buyers to shop in person. While Green Front Northern Virginia (NOVA) is a retail establishment, it is not located in a conventional furniture store setting. Housed in

Community-Powered, Small-town Tourism CASE STUDY: Visit Farmville A tourism storytelling approach that leveraged social media and community partners for increasing small town tourism travel to rural Virginia. The Challenge Creating awareness and engagement that encourages out-of-town visitors to step off the beaten path and explore Farmville, increasing small-town tourism. The Growth We are focused on