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Community-Powered Tourism Marketing CASE STUDY: Halifax County Tourism A series of itinerary-based sweepstakes designed to amplify digital marketing efforts and increase tourism to Southern Virginia. The Challenge Halifax County Tourism…

Community-Powered Virtual Event Production CASE STUDY: Virginia Children’s Book Festival A capacity-building approach to increase virtual access to a local nonprofit organization’s annual festival. The Challenge Reimagining access and opportunity…

Community-Powered Health care Recruitment CASE STUDY: Virginia Area Health Education Center A local, story-centered approach to grow the health care talent pipeline in rural Virginia. The Challenge Creating a marketing…

Community-Powered Talent Pipeline Growth CASE STUDY: SVHEC Career Tech Academy An authentic, place- and person-based approach to growing a rural talent pipeline. The Challenge Recruiting high school students to attend…

Community-Powered Nonprofit Fundraising Campaign CASE STUDY: Moton Museum Expanding donor base and amplifying reach by transforming an annual banquet into a day-long virtual event. The Challenge Designing a virtual nonprofit…

Community-Powered Small Business Development CASE STUDY: Longwood University SBDC A story-based marketing approach to revitalizing rural communities through small business development. The Challenge Increasing awareness of the Longwood Small Business…

Community-Powered Continuing Education CASE STUDY: Longwood University College of Graduate and Professional Studies A story-based approach to increasing enrollment and diversity in continuing education. The Challenge Kicking student recruitment into…

Community-Powered Destination Marketing CASE STUDY: Green Front NOVA A destination marketing approach powered by community engagement on social media. The Challenge Highlighting the customer experience to entice potential buyers to…

Community-Powered, Small-town Tourism CASE STUDY: Visit Farmville A tourism storytelling approach that leveraged social media networks and community partners to increase travel to rural Virginia. The Challenge Creating awareness and…