Practical marketing training and workshops that help small teams build skills they can keep using.
If you’re part of a small team, chances are marketing isn’t the only thing on your to-do list. The person scheduling social media posts might also be planning events, answering customer questions or managing programs. The person updating the website might be juggling recruitment, fundraising or community outreach.
What Our Marketing Training Helps Teams Do
- Build practical skills they can use right away
- Make smarter marketing decisions
- Create sustainable processes and plans
- Know what to own in-house — and when to bring in help
The challenge isn’t necessarily doing more marketing; it’s making sure the people doing the work have the knowledge, confidence and systems to do it well.
We see this especially in the rural communities and small organizations we work with, where lean teams wear a lot of hats. When capacity is limited, building knowledge within your team makes good marketing more sustainable.
At Letterpress, our goal is to help your team need us less over time.
We believe great marketing partnerships build capability, not dependency.
That means sharing not just the answers, but how we got there. Whether we’re leading a workshop, coaching a team or working alongside you, we want your team to understand the “why” and confidently carry the work forward.
It’s community-powered marketing in practice — building knowledge that stays with your organization long after our work ends.
When Your Team Knows More, Your Marketing Goes Further
The people closest to your organization know its audiences, goals and community best. Our job is to help them put that knowledge to work.
That doesn’t mean doing everything in-house. Maybe you need a strategist to help set direction, a writer to sharpen your story, a digital expert to make sense of the data or simply another set of hands to move an important project forward.
The goal isn’t to eliminate outside expertise. It’s to help your team know when you need it — and get more value from it when you do. That might mean owning day-to-day content while bringing in help for strategy, creating systems that make marketing easier to maintain or simply knowing the right questions to ask.
When your team understands what it can own, where it needs support and how the pieces work together, you can make better marketing decisions with confidence.
How Do We Teach?
Teaching at Letterpress takes many forms. Sometimes it’s a standalone workshop or marketing training session. It can also be built into a larger project or ongoing retainer through marketing coaching, facilitation and hands-on learning.
What it looks like depends on what your team needs and what you want to be better equipped to do.
Our training draws from the same expertise we put to work for our clients every day with workshops covering marketing strategy, branding and storytelling, social media, content creation, digital advertising, AI and emerging marketing trends.
Whatever the topic, our marketing workshops are designed for doing, not just listening. Participants might leave with a 90-day marketing plan, a brand and messaging guide, a social media process or new ways to put AI to work right away.
Some workshops are designed specifically for small businesses or nonprofits; others are customized around your team’s goals, questions and real-world challenges. That flexibility matters when you’re working with a rural community, a nonprofit with limited capacity or a small team where everyone wears more than one hat.
Meet the Teachers: From Practice to Classroom
Our team teaches the same work we do every day. But a good marketing workshop isn’t just about learning a new tool or tactic. It’s about learning how to make better decisions: which stories are worth telling, who you need to reach, where to spend your limited time and resources, and when a new tool is actually worth using.
Alex Veatch, CEO & Creative Director
Teaches:
- Brand & messaging strategy
- Content marketing
- Visual branding in Canva
- Personal branding
What you’ll get: Place-based marketing and big-picture strategy grounded in Alex’s experience across tourism, local government, and community and economic development — plus the practical creativity to put it to work.
Especially useful for: Teams trying to clarify what makes their organization or community worth talking about — and tell that story in a way people will notice.
Also: She’s our unofficial brand therapist.
Jenn Kinne, Director of Community Success
Teaches:
- Social media management & strategy
- Digital advertising
What you’ll get: A practical approach to social media shaped by Jenn’s experience working with local governments, community organizations and small teams — where reaching residents means balancing different audiences, priorities and platforms.
Especially useful for: Local governments and community-focused organizations that want to reach more people, create content residents actually care about and build a social media strategy their team can realistically maintain.
Also: Ask her where to get coffee in Farmville. She has opinions.
Karyn Keane, Social Media Manager
Teaches:
- Social media strategy
- Choosing the right channels
- Content planning & creation
What you’ll get: A practical way to decide which social channels are worth your time, what to post once you’re there and how to build a content process you can actually keep up with.
Especially useful for: Small teams that feel stretched thin by social media and find themselves posting without a clear strategy, scrambling for content or trying to be everywhere at once.
Also: Her parents told her to get off Facebook in 2010. Now social media is literally her job.
Jess Broaddus, Senior Writer
Teaches:
- Writing Across Channels
- Generative AI & ChatGPT
- AI strategy & zero-click search
What you’ll get: Practical ways to use AI to write, brainstorm, research and tackle everyday marketing tasks faster. Plus a clearer sense of when AI can help and when human judgment needs to take the lead.
Especially useful for: Teams that know they should be using AI but aren’t sure where to start — or teams that are already experimenting and want to move beyond one-off prompts to thoughtful content workflows.
Also: She was a writing teacher before she started teaching robots how to write.
Ronda Gentry, Project Manager
Teaches:
- Digital marketing for small businesses
- Branding
- Google Ads
What you’ll get: A way to turn a long list of marketing ideas and competing priorities into a focused plan with clear goals and realistic next steps.
Especially useful for: Higher education, nonprofit and small business teams that have plenty they could be doing but need help deciding what’s worth their limited time, budget and capacity.
Also: On the sidelines at her son’s soccer games, she cheers like it’s the World Cup.
What Clients Take With Them
The best marketing training doesn’t end when the workshop does. Participants should leave knowing more and knowing what to do next. That might mean feeling more confident making a marketing decision, understanding which metrics matter or having a new skill they can implement the next day.
Teams can also walk away with repeatable processes, practical tools and shared ways of working that make marketing easier to manage over time.
That’s more valuable than a few pages of notes or another presentation in the shared drive.
For us, a successful marketing partnership isn’t measured only by what we create together. It’s also measured by what your team is equipped to keep creating after our work is done.
For small teams especially, that kind of capacity matters. Platforms change. Strategies evolve. But the knowledge, skills and systems your people build stay with you. That’s community-powered marketing that lasts.
Want your team to feel better equipped to tackle what comes next? Whether that takes a customized marketing workshop, hands-on training, coaching or a broader marketing partnership, we can help.