Letterpress Marketing Workshops
Our marketing workshops are built for people who want to put what they learn to work. We combine practical guidance with hands-on learning, giving participants ideas, tools and next steps they can use right away. Workshops can range from one-hour introductory sessions to half- or full-day training and multi-session series. Each workshop is tailored to the client’s team, goals and needs.
AI + Emerging Marketing Trends Workshops
AI for Business
AI can save time, spark ideas and make everyday work easier—but only when you know how to use it well. Explore practical ways to use AI in everyday business operations, learn strategies for better prompting, and understand key considerations around accuracy, privacy and responsible use.
Writing Across Channels Using AI
One message rarely works everywhere. Learn how to use AI to turn a core message into effective content for websites, email, social media and other channels without losing your organization’s voice along the way. We’ll practice prompting and editing, explore how custom GPTs can support a consistent brand voice, and discuss responsible AI use.
Creating Social Content Using AI
Make AI a practical part of your social media workflow. Learn how to use tools like ChatGPT to brainstorm ideas, draft and refine posts, and strengthen your brand voice. We’ll also explore better prompting, custom GPTs, and best practices for using AI as a creative partner while keeping your content accurate, authentic and human.
Zero-Click Search: Showing Up in AI Search
More people are getting answers directly from AI search tools without ever clicking through to a website. Learn how AI search finds and evaluates information, audit how your organization shows up today, and identify practical ways to strengthen your website content, authority and visibility in AI-generated answers.
Branding + Storytelling Workshops
Build a Brand and Messaging Guide
A strong brand gives your whole team a shared language. Define key audiences, clarify your organization’s value and personality, and develop core messages that can guide everything from website copy to social media. This hands-on workshop focuses on building a practical brand and messaging foundation your whole team can use.
Amplify Your Story
Good marketing starts with a good story. Chances are, your organization already has plenty of them! Learn how to identify stories within your team and community, shape them around the people you want to reach, and tell them in ways that build connections across marketing channels.
Crafting Your Personal Brand
Your personal brand is more than a polished LinkedIn profile. It’s the story people understand about who you are, what you do and what you bring to the table. Identify your strengths, clarify your message and explore how to build a consistent, authentic professional presence.
Marketing Strategy Workshops
Creating a 90-Day Marketing Plan
Turn “we should really market that” into a plan you can actually accomplish. Learn how to set measurable goals. Make the most of your owned, earned and paid channels. Develop content ideas. Break larger marketing goals into manageable tasks. We’ll also explore how to build a 90-day calendar and measure what’s working.
Mission-Driven Marketing for Nonprofits
Turn your mission into marketing that builds trust and strengthens community connections. Learn how to clarify your messaging. Tell stories that demonstrate impact. Create intentional digital content and measure what matters to your audiences. We’ll also explore how to use AI throughout the marketing process — from developing and maintaining a consistent brand voice to creating content and making sense of data — while keeping human judgment and authenticity at the center.
Content Marketing for Small Businesses
Good content starts with knowing who you’re talking to and why they should care. Learn how to identify your audiences. Develop content pillars. Tell stories that connect; and put your content to work across owned, earned and paid channels. We’ll also explore community-powered content, SEO and AI-assisted search, social media trends and practical ways to measure what’s working.
Digital Marketing for Small Businesses
Websites, search, email, social media, digital ads: There are plenty of places a small business could spend its marketing time and money. Learn how the pieces fit together, how different channels support different goals and how to build a more focused digital marketing approach.
Social Media Marketing Workshops
The State of Social Media
Social media changes constantly, so what should your organization actually pay attention to? Explore what’s happening across Facebook, Instagram and LinkedIn, including changing algorithms, content trends, advertising, generative AI and the platform features. We’ll also dig into content planning, analytics and practical ways to strengthen your social media presence without chasing every new trend.
Social Media: Choosing the Right Channels
Your organization doesn’t have to be on every social media platform. Learn how to choose the right channels based on your audience, goals and the kinds of content you want to create. We’ll explore the strengths of platforms like Facebook, Instagram, LinkedIn, YouTube and Pinterest — and the questions to ask when deciding where to spend your time.
Content Creation Workshops
Create in Canva
Good design starts before you open Canva. Learn how to bring your brand into your designs. Apply core principles like contrast, repetition, alignment and proximity. Then use Canva to create stronger marketing materials. We’ll explore everything from social graphics and digital assets to print collateral with plenty of hands-on time to put the principles into practice.
DIY Photography & Videography
You already have a powerful marketing tool in your pocket. Learn how to capture stronger photos and videos with your phone using practical techniques for lighting, composition, stabilization and equipment. Then explore how to organize, edit and put those visuals to work. We’ll also cover permissions, user-generated content and AI-powered editing tools.
Digital Advertising Workshops
Meta Ads Deep Dive
Move beyond boosting posts and learn how to build effective campaigns in Meta Ads Manager. Explore campaign objectives, audience targeting, budgets, placements and creative, as well as how Meta’s automated tools use these inputs to deliver ads. We’ll also dig into measurement and performance data so you can evaluate and improve campaigns on Facebook and Instagram.
Google Ads Deep Dive
Go beyond the basics of Google Ads and learn how to build campaigns around the actions that matter to your organization. Explore campaign objectives, conversion tracking, audience intent and Performance Max, as well as how AI is changing the way Google delivers ads. We’ll also dig into how your website, landing pages and creative assets influence campaign performance.
Google Ad Grants for Nonprofits
Google Ad Grants can give eligible nonprofits access to significant advertising resources. But making the most of the program takes some know-how. Learn how to navigate eligibility and account setup, set up conversion tracking, and build campaigns using Google’s evolving ad tools. We’ll also explore Performance Max, how AI is changing ads, and why your website and creative assets play an increasingly important role in campaign performance.
Don’t See What You Need?
No problem. Some of our best marketing workshops are developed alongside our clients. Tell us what your team is working on, and we’ll shape a session around your goals, questions and real-world needs.
