2024 Award Season Success

Our Big Wins!

It’s been a big year for Letterpress! We’re thrilled to announce that that we earned a first-place national award at the National Federation of Press Women’s (NFPW) Professional Communications Contest on June 22, 2024.

Additionally,  Virginia Professional Communicators (VPC) honored us with three awards at their spring conference in April, and the American Advertising Federation of Southwest Virginia (AAF) awarded us four Silver Addys this past March. Read more about our award for outstanding social media presence.

We have never been prouder of our collaborative, creative team! Dive into some of our award-winning work below!

National Federation of Press Women & Virginia Professional Communicators

First Place NFPW & VPC: Social Media Presence

Facebook Impact

%
increase in followers
%
increase in organic reach
%
increase in content engagement
%
increase in time spent on page

Instagram Impact

%
increase in followers
%
increase in organic reach, content engagement and clicks

Letterpress Team:

  • Melanie Harris, Senior Account Executive
  • Jennifer Kinne, Account Executive and Social Media Manager
  • Alexandra Veatch, Creative Director
  • Jessica Broaddus, Writer
  • Karyn Keane, Engagement Specialist

First Place VPC: Marketing Campaign

This Expore Prince Edward County, VA, marketing campaign was funded by a $20,000 grant from Virginia Tourism Corporation’s Virginia Regional Marketing Program.

Impact: May-July 2023

website views
Facebook reach
Comcast ads impressions (May-June 2023)

Letterpress Team:

  • Jennifer Kinne, Account Executive and Social Media Manager
  • Alexandra Veatch, Creative Director
  • Jessica Broaddus, Writer
  • Colin Werth, Web Developer
  • Cameron Brown, Videographer
  • Amber Amburgey, Graphic Designer

Second Place VPC: Google Ads Campaign

Given the Southern Virginia Higher Education Center's mission to provide professional and educational opportunities within Southern Virginia, the Google Ads campaign targeted individuals seeking undergraduate and graduate coursework with a special focus on workforce training and industry certifications.

Impact: November 2022 - November 2023

%
increase in overall website traffic
site entrances via Google ads
%
welding page traffic generated by Google ads

Letterpress Team:

  • Chris Cook, Account Executive
  • Melanie Harris, Google Ads Consultant

American Advertising Federation of Southwest Virginia

The American Advertising Awards, organized by the American Advertising Federation (AAF), is the largest competition in the advertising industry, attracting over 25,000 entries annually. It operates on three tiers: local, district and national. Local winners advance to district competitions, and district winners move to the national stage. The awards recognize and are judged solely on creative execution and excellence with Gold ADDYs representing the highest level of achievement and Silver ADDYs recognizing outstanding work. Read more about our AAF wins below.

Silver ADDY: Integrated Branded Content Campaign

Remote work has created new definitions of work-life balance. Letterpress raised awareness about Green Front's new Work + Play department by highlighting the lifestyle surrounding remote work while emphasizing work-life balance. This integrated branded content campaign utilized targeted video, imagery and copy on broadcast channels, Green Front's website and social media channels, and signage.

Letterpress Team:

  • Melanie Harris, Creative Director
  • Jennifer Kinne, Account Executive
  • Jessica Broaddus, Writer
  • Courtney Vogel & Brannan Blascak, Photographers
  • Michael Park and Victor Nash, Videographers

Silver ADDY: Branded Content and Entertainment Campaign

youtube-video-thumbnail

The Visit Smyth County Video Series is a new take on highlighting a destination through their small businesses. Moving away from a traditional interview style, this series focused on key themes of Marion, VA, such as the live music, sweet treats, and outdoor family fun. We entered the series into the Film Video & Sound category as a Branded Content & Entertainment Campaign.

Letterpress Team:

  • Alexandra Veatch, Creative Director
  • Michael Park and Victor Nash, Videographers

Silver ADDY: Integrated Brand Identity Campaign

A brand is so much more than a logo. We worked with PineCrest Assisted Living Facility to bring their brand to life with colors and fonts, a logo, photoshoot, and website. These elements were entered as a Cross-Platform Integrated Brand Identity Campaign.

Letterpress Team:

  • Jennifer Kinne, Account Executive
  • Mike Eberly, Website Designer
  • Alexandra Veatch, Creative Director
  • Jessica Broaddus, Writer

Silver ADDY: Integrated Branded Content Campaign

We entered a series of three small business success stories as an Integrated Branded Content campaign. With a goal of highlighting Longwood SBDC (LSBDC) services and their clients, each story features a written article, short interview-style video, YouTube description and accompanying social posts. The stories of Sweet Heaven, CBP Behavioral Therapy & Advocacy Services and Artisan Alley joined a larger collection of LSBDC success stories.

Letterpress Team:

  • Alexandra Veatch, Creative Director
  • Marge Swayne, Writer
  • Jessica Broaddus, Writer
  • Karyn Keane, Writer
  • Cameron Brown, Videographer
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