Jessica Broaddus
Jessica Broaddus
Senior Writer & Marketing Manager
My Focus Areas
- Higher education
- Nonprofits & foundations
- Arts & cultural organizations
My Creative Expertise
- Storytelling, writing & editing
- Messaging & branding
- SEO & answer engine optimization (AEO)
- AI strategy & training
Recognitions & Affiliations
- National Federation
of Press Women: 1st place, Social Media Presence, 2024 & 2025 - Virginia Professional Communicators: 1st place, Blog, 2026; 1st place, Marketing Campaign, 2024
Jessica Broaddus
Senior Writer & Marketing Manager
At Letterpress, I help clients find the right words (and the right tools) to tell their stories. As senior writer and marketing manager, I shape messaging, strengthen content and help teams work smarter. I also lead workshops on generative AI and ChatGPT, helping organizations use emerging technology thoughtfully without sacrificing creativity or authenticity.
My career spans copywriting, creative storytelling, SEO and generative AI, along with years of teaching writing and rhetoric at both the college and high school levels. My experience as an educator continues to shape how I collaborate, mentor writers on our team and lead professional development. I hold an M.F.A. in Fiction and Poetry from Virginia Tech and a B.A. in English from Davidson College.
Creative collaboration is at the core of my approach. Whether I’m drafting copy, shaping a messaging strategy or teaching a workshop, I focus on building trust and delivering a story that makes lasting impact.
A Few Things I’m Proud Of
- Wrote award-winning social media content, generating 1.3M+ Instagram/TikTok views and earning first-place for social media presence from the National Federation of Press Women.
- Crafted an award-winning blog that generated 12.6K+ page views and 123K+ social views, honored by Virginia Professional Communicators.
- Led SEO strategy for the Southside SPCA website redesign that attracted 51K+ annual users with 43% of traffic from organic search.
Teaching & Speaking
- Writing Across Channels with AI
- AI for Business
- Generative AI in Marketing & Public Relations
- Unlocking the Power of AI: Save Time & Money with ChatGPT
- How to use AI in Your Marketing Today
- Adventures in AI: Creating Social Content Using Artificial Intelligence
Just For Fun
When I’m not writing, I’m with my kids, reading a good book, throwing clay or managing the quirks of my 100-year-old farmhouse.
