Real projects. Measurable results. Practical ideas for your destination.
You saw a glimpse of our work at VA-1. Now explore the campaigns, collaborations and resources behind it — and discover ideas you can bring back to your own tourism team.
Award-Winning Campaigns | Rural Tourism Projects | Free Resources | Let's Talk Tourism
“Visit Damascus worked with the Letterpress team to build a new, modern website, and it's been a game changer! They guided us every step of the way and checked off many wish list items in the process. The proof is in the stats — we're already seeing a 21% increase in website traffic and ranking higher in SEO, AIO and GEO. Even better? We keep getting compliments from residents and visitors alike.”
— Julie Kroll | Recreation Program Director | Town of Damascus, VA
Behind Two Award-Winning Rural Marketing Campaigns
Smyth County Tourism | Give Great Creative a Longer Life
Virginia's High Point Destination Campaign • Team Resources
Great creative shouldn't stop working when a campaign ends.
For Visit Smyth County, Letterpress paired destination storytelling and digital advertising with a review of existing marketing assets and reusable Canva templates. The result was more than a campaign. It was a collection of creative resources the tourism team could adapt and use independently.
The Results
The Virginia's High Point rural advertising campaign also earned two 2025 Southwest Virginia Tourism Awards: Best Overall Destination Campaign and Best Print Ad, both in the under-$50,000 categories.
Halifax County | Help Travelers Discover Something Unexpected
Tourism Campaigns • Digital Advertising • Video Storytelling
How do you turn local experiences into travel inspiration?
Letterpress worked with Halifax County Tourism on four themed sweepstakes campaigns that introduced travelers to local businesses, attractions and events. Each rural digital marketing campaign gave visitors a different reason to explore the county.
The Results
Our rural Virginia marketing agency's creative work with Halifax County also included the Staunton River Star Party video, produced with bookend creative. The video earned a 2026 Gold ADDY from the American Advertising Federation in the Branded Content & Entertainment category for online videos longer than one minute.
More Rural Tourism Marketing Projects Worth Exploring
No two tourism challenges call for the same solution. See how we've helped Virginia communities market rural by putting local partnerships, emerging travel trends, digital tools and community input to work.
Visit Farmville | Make Local Partnerships Your Marketing Advantage
Community Partnerships • Itinerary-Based Storytelling • Digital Advertising
By bringing local businesses, attractions and experiences together through themed itineraries, social media campaigns and quarterly giveaways, Letterpress helped Visit Farmville reach new audiences without a hefty advertising budget. The result? More than 1 million people reached on Facebook and a 77% increase in website traffic — all with an annual ad budget of just $3,600. It's a great example of how smart rural tourism marketing can make a big impact without a big budget.
Prince Edward County | Turn Travel Trends Into Tourism Opportunities
Audience Research • Integrated Campaigns • Grant-Funded Marketing
Letterpress helped Explore Prince Edward County, VA, tap into growing interest in wellness, remote work and flexible travel through its award-winning Be Well in PEC campaign. A themed itinerary, local business partnerships and targeted digital advertising connected those interests with experiences across the county. Supported by a $20,000 Virginia Tourism Corporation grant, the campaign reached 88,000 people on Facebook and generated more than 96,000 streaming video ad impressions.
Visit Damascus | Help Travelers Find You in a Changing Search Landscape
Destination Website • SEO & AI Search Visibility • Visitor Discovery
As travelers increasingly turn to search engines and AI tools to plan trips, rural destinations need to be easy to find. Letterpress developed a visitor-focused website for Damascus that brings together trip-planning resources, local business information and optimized content to help travelers discover the town's outdoor adventures and attractions.
Fish Blue Ridge | Turn Regional Collaboration Into a Tourism Advantage
Regional Partnerships • Destination Website • Search Optimization • Digital Campaigns
Four Southwest Virginia counties share outstanding fly-fishing opportunities. Letterpress helped bring them together under the Fish Blue Ridge brand with a standalone destination website that makes the region easier for anglers to explore. Additional rural tourism marketing work included improving partner visibility, optimizing website content for AI-assisted search and planning a regional itinerary-based advertising campaign.
SOVA Blueways | Turn Community Input Into a Shared Regional Vision
Community Engagement • Regional Branding • Collaborative Planning
Developing a regional outdoor recreation destination starts with bringing communities to the table. Working with the Dan River Basin Association, SE Group and Site Collaborative, Letterpress helped shape Southern Virginia's blueways initiative through community engagement and regional branding. By bringing local perspectives into the planning process, we laid the groundwork for a unified identity that communities can support and sustain.
Different Challenges. Handcrafted Solutions.
Need a plan, more visibility, compelling content or a way to stretch your resources? As a rural marketing agency, we bring the right mix of strategy, creativity and hands-on support to the table.
Take a Few Good Ideas With You
Looking for practical ways to strengthen your rural tourism marketing? Here are a few resources to help your team plan what's next:
- Make the most of a small tourism budget. Read four takeaways from our VA-1 discussion on prioritizing marketing efforts and getting more from limited resources.
- Get ready for your next tourism grant with a checklist to help you organize ideas, identify project needs and prepare for the application process.
- Create better photos and videos on a budget with practical tips for capturing content using your phone.
- Get the word out about your community with our Virginia Main Street Press Release Kit.
Let's Talk Rural Tourism
Have a campaign in mind, a marketing challenge to solve or a team that could use some extra support? We'd love to hear what you're working on.