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Community-Powered Continuing Education CASE STUDY: Longwood University College of Graduate and Professional Studies A story-based approach to increasing enrollment and diversity in continuing education. The Challenge Kicking student recruitment into…

Community-Powered Destination Marketing CASE STUDY: Green Front NOVA A destination marketing approach powered by community engagement on social media. The Challenge Highlighting the customer experience to entice potential buyers to…

Community-Powered, Small-town Tourism CASE STUDY: Visit Farmville A tourism storytelling approach that leveraged social media and community partners for increasing small town tourism travel to rural Virginia. The Challenge Creating…