Jonathan Fields
Jonathan Fields
Account Executive
My Focus Areas
- Relationship-driven marketing
- Organizational narrative & culture
- Community development & revitalization
- Regional economic strategy
My Creative Expertise
- Brand messaging & voice
- Narrative writing & copy editing
- Video production
- Content strategy & curation
Jonathan Fields
Account Executive
"The deepest need of man, then, is the need to overcome his separateness, to leave the prison of his loneliness." — Erich Fromm
As an account executive at Letterpress, my focus is to help clients uncover their unique stories and the spirit that is woven into who they are. I guide organizations through the complexities of today's market by focusing on authentic connection and regional insight over fleeting trends.
My foundation is built on 15+ years of experience in marketing, communications and business development. My background includes leading marketing for major community initiatives like the Copperhead Road Music Fest in Johnson County, TN, and producing high-impact campaign videos for organizations such as the United Way of Greater Kingsport — experiences that have shown me the profound effect of relationship-driven work. I am also proud to have shared these lessons on the TEDx stage.
I believe marketing is more than strategies; it's about telling the story of the individual. My approach is collaborative, creative and narrative-focused. It’s driven by a deep desire to help clients build up not just their business but the wider community around them. I'm dedicated to reimagining how we connect, ensuring that the power of genuine relationships remains a cultural and professional cornerstone.
Teaching & Speaking
Recognitions & Affiliations
- Kingsport Chamber Ambassador
- Johnson City Development Authority Commissioner
Just For Fun
I love all things music. The amount of useless music knowledge taking up space in my head could easily run the next five seasons of a Behind the Music revival.
