Partner Resources: Virginia Main Street
Virginia Main Street Press Release Kit
The Virginia Main Street organization and Letterpress Communications have partnered to help Main Street teams across the Commonwealth expand their public relations and media relations capacities. Leveraging Letterpress’ expertise as a rural, community-minded marketing firm, that partnership has produced a public relations kit containing resources and materials that Main Street personnel can use to generate more attention and media coverage on their towns’ growth and success.
A Main Street Community Guide to Earned Media
These resource materials, all linked via the button below, are designed to help Main Street teams:
- Write concise, organized press releases that invite media coverage;
- Build relationships with members of local, regional and national media;
- Identify and pursue “earned media” opportunities and track PR wins;
- Cultivate story ideas and develop them into intriguing story pitches;
- Increase visibility of social media channels utilizing easy-to-use graphic templates;
- Follow best practices for sharing news about their Main Street’s progress and success.
What’s included in the Virginia Main Street Press Release Kit?
About Letterpress
A small, woman-owned business in Southside Virginia, Letterpress specializes in engagement with rural audiences, and we strive to bring community empowerment through marketing. Since 2015, we have helped our clients tell authentic, powerful stories that invigorate their communities and grow their organizations through a coaching-based approach. As a team, we believe that leveraging community is the only sustainable way to create meaningful, long-term growth.
Have Questions?
We’d love to chat about your program and how we can support you in growing your organization.