Jessica Broaddus
Jessica Broaddus
Senior Writer & Marketing Manager
My Focus Areas
- Higher education
- Nonprofits & foundations
- Arts & cultural organizations
My Creative Expertise
- Storytelling, writing & editing
- Messaging & branding
- SEO content optimization
- Generative AI & ChatGPT
Jessica Broaddus
Senior Writer & Marketing Manager
At Letterpress I help clients tell their stories with clarity and impact. As senior writer and marketing manager, I draw on my background as both a writer and educator to refine messaging, streamline workflows and guide teams in adapting to new tools. I also lead workshops on generative AI and ChatGPT, showing organizations how to bridge creativity and technology without losing authenticity.
My career spans copywriting, creative storytelling, SEO and AI-assisted content development, along with years of teaching writing and rhetoric at both the college and high school levels. I’ve mentored students and teachers, designed curriculum, managed editorial review boards and led programs that support strong communication. I hold an M.F.A. in Fiction and Poetry from Virginia Tech and a B.A. in English from Davidson College.
Creative collaboration is at the core of my approach. Whether I’m drafting copy, shaping a messaging strategy or teaching a workshop, I focus on building trust and delivering a story that makes lasting impact.
A Few Things I’m Proud Of
- Wrote award-winning social media content for Monument by Green Front, earning a first-place award from the National Federation of Press Women.
- Crafted award-winning blogs for Visit Farmville and Green Front Furniture, honored by Virginia Professional Communicators.
Teaching & Speaking
- Generative AI in Marketing and Public Relations
- Unlocking the Power of AI: Save Time & Money with ChatGPT
- Experimenting with ChatGPT
- Adventures in AI: Creating Social Content Using Artificial Intelligence
Just For Fun
When I’m not writing, I’m with my kids, reading a good book, throwing clay or managing the quirks of my 100-year-old farmhouse.
