Award-Winning and Community-Powered: 2025 Highlights
When communities shine, we all win. The 2025 marketing awards season brought home six wins for the Letterpress team! These honors celebrate more than beautiful design and clever copy — they recognize the powerful community stories at the heart of every project. Each campaign was handcrafted in close partnership with clients who are deeply rooted in the places they serve.
We’ve never been prouder of our collaborative, creative team — or the communities that make our work matter. Take a look at this year’s award-winning work below!
2025 Marketing Awards from Virginia Professional Communicators
The Virginia Professional Communicators (VPC) Awards are part of a national, two-tiered competition recognizing excellence across media and marketing. Organized in partnership with the National Federation of Press Women (NFPW), the contest begins at the state level with top winners advancing to national judging. We’re excited to share our two first-place wins will move on to the national competition — cheering on our work and the powerful stories behind it.
First Place VPC: Social Media Presence
Letterpress worked with Green Front Furniture to relaunch its lifestyle brand, Monument by Green Front. Instagram and TikTok channels featured a fresh content strategy rooted in story and style. Centered around President Den Cralle’s renovation of his historic Richmond home, the campaign showcased Green Front’s furnishings while inspiring design-conscious audiences with a blend of historic charm and modern living. The revived channel grew engagement, built industry connections and positioned Monument as a fresh extension of the Green Front brand.
Instagram Impact: 102 posts generated...
TikTok Impact: 49 videos generated...
Letterpress Team:
- Jennifer Kinne, Account Executive and Social Media Manager
- Melanie Harris, Creative Director
- Martin Montgomery, Director of Video
- Jessica Broaddus, Writer
- Marge Swayne, Copy Editor
- Karyn Keane, Engagement Specialist
First Place VPC: Advertising Campaign
To help Highland County, Virginia, attract young families and grow its population, Letterpress developed a three-part campaign focused on showcasing the area’s natural beauty and community-first lifestyle. With a targeted landing page, a vacation giveaway, and display ads tailored to values-driven professionals, our campaign positioned Highland as an ideal place to call home.
From May 1 to July 31, 2024, an ad spend of $3,128.60 contributed to:
Letterpress Team:
- Chris Cook, Account Executive
- Melanie Harris, Campaign Strategist
- Alexandra Veatch, Creative Director
- Sarah Thomas, Graphic Designer
- Colin Werth, Web Developer
- Jessica Broaddus, Writer
Second Place VPC: Blog
To support the launch of Green Front Furniture’s new Work + Play department, we crafted a blog that introduced the store’s curated motion collection — blending comfort, craftsmanship and modern design. Designed to drive traffic and reframe perceptions of motion furniture, the post quickly became Green Front’s top-performing blog. It also positioned Green Front as a trusted style guide and a go-to destination for flexible, functional living. The result? A smart mix of storytelling and strategy that brought movement to the forefront of home design.
Impact
Letterpress Team:
- Jennifer Kinne, Account Executive
- Melanie Harris, Creative Director
- Jessica Broaddus, Writer
- Marge Swayne, Copy Editor
2025 Marketing Awards from the American Advertising Federation of Southwest Virginia
The American Advertising Awards, hosted by the American Advertising Federation (AAF), is the industry's largest competition, with over 25,000 entries each year. Judged solely on creative excellence, the awards operate on three tiers — local, district and national. Gold ADDYs honor the highest level of achievement, while Silver ADDYs recognize outstanding work. Read more about our AAF wins below.
Gold ADDY: Branded Content & Entertainment Campaign
The video series, Tour Monument by Green Front with Den Cralle, invites viewers inside the transformation of 2315 Monument Avenue. This historic Richmond mansion was designed by William Bottomley and is being revitalized by Green Front President Den Cralle. Blending timeless architecture with contemporary design, the series showcases Den’s collaboration with Avery Frank Designs and features Green Front furnishings throughout. With custom visuals, rich storytelling and a passion for preservation, the series brought Monument by Green Front to life — one room at a time.
Letterpress Team:
- Jennifer Kinne, Account Executive
- Melanie Harris, Creative Director
- Martin Montgomery, Director of Video
- Jessica Broaddus, Writer
- Karyn Keane, Copy Editor
Gold ADDY: Integrated Branded Content Campaign
To support the launch of Green Front Furniture’s new leather gallery, we launched a multi-channel branded content campaign. This combined storytelling, sleek visuals and strategic placements. From display ads and OTT video to a dedicated leather landing page and blog, social reels, and an event promotion featuring branded glasses, the leather campaign delivered high engagement and serious reach.
Letterpress Team:
- Jennifer Kinne, Account Executive
- Melanie Harris, Creative Director
- Alexandra Veatch, Graphic Designer
- Jessica Broaddus, Writer
- Marge Swayne, Copy Editor
- Bookend Creative, Videographer
- Brannan Blascak, Photographer
Silver ADDY: Branded Content & Entertainment For Online Film, Video & Sound (greater than one minute)
This Discover St. Paul, Virginia, sizzle reel was funded by a Destination Marketing Organization grant from Virginia Tourism Corporation. The video featured 14 local businesses and attractions that showcase the spirit of St. Paul — from its natural beauty and unique local shops to the hardworking people who bring the town to life. Designed to capture the heart of what makes St. Paul such a special place to live, work and explore, the reel is a celebration of small-town charm with big personality. The result? Amplified organic and paid social media reach and a beautiful new video for St. Paul's tourism website.
Letterpress Team:
- Karyn Keane, Account Executive
- Alexandra Veatch, Creative Director
- Bookend Creative, Videography