Karyn Keane
Karyn Keane
Account Executive & Social Media Manager
My Focus Areas
- Tourism
- Higher education
- Nonprofits
My Creative Expertise
- Social media management
- Copywriting
- Copy editing
Karyn Keane
Account Executive & Social Media Manager
“You need to get off that phone.” — My parents in 2010 as I was glued to Facebook, not knowing I would one day be a social media manager.
At Letterpress I serve as an account executive and social media manager — which means I get to spend my days helping clients shape strategy, stay on track and build community online. I manage projects with care and clarity, but social media is where I truly shine. What started as way too much screentime as a teen has turned into a powerful storytelling tool — and now I get to use it for good.
Before joining Letterpress I earned my bachelor’s degree in English (Rhetoric and Professional Writing) from Longwood University, followed by a Master of Arts in English (Composition and Rhetoric) from Miami University. I made the jump from academia to marketing, but Letterpress gives me the best of both worlds — I support higher ed clients and purpose-driven organizations, while still keeping my teaching skills sharp through workshops and courses.
My approach is a balance of creative and practical. I believe the best work comes from collaboration, and I love building off my teammates’ ideas to craft solutions that are thoughtful, effective and rooted in community.
A Few Things I’m Proud Of
- Earned a Silver ADDY from the American Advertising Federation of Southwest Virginia for the Town of St. Paul’s 2025 sizzle reel.
- Guided creation of Tri-County Community Action Agency’s 2024 and 2025 annual reports, highlighting impact through community-focused storytelling.
- Wrote social media content and managed engagement for Letterpress Communications, helping strengthen brand voice and community connection.
Teaching & Speaking
- Social Media: Choosing the Right Channels
- Ready, Set, Grow! Marketing Bootcamp
Just For Fun
I’m a parent of four cats: Eddie, Frank, Luci and Gremlin.
