Website Learning Lab Instructors Ilsa Loeser and Colin Werth.
Learning Lab: Websites 101
Your business needs a professional website.
Join the Learning Lab to build your own and:
- Create a marketing strategy for your website
- Make sure it is search engine optimized (SEO)
- Learn how to update your website
- Receive guidance while you prepare polished written content
- Know how to track the success of your website using analytics
- Receive one-on-one coaching for your unique site and business model
Details
What’s Required
- A laptop
- 3-6 hours a week for homework
Class Dates
To be announced
Class Outline
The Basics — Week 1
- Hosting and domain setup (bring your credit card)
- Website marketing strategy
- Website design overview
- A theme/overall look for your site
Homework:
You will have two weeks to draft 700 words of text for your website, establish a logo and begin to collect high-quality images of your business*. (5-10 hours)
Building Blocks — Week 2
- An introduction to the WordPress dashboard
- The basics of creating and editing a webpage
- Managing menus
- Plugins and what they do
Homework:
Edit and finalize website text. Finalize pictures for website. (All Content due by April 25.)
Final Touches — Week 3
- Create your About Us page
- Practice and guidelines regarding website images
- Create a contact form
- SEO Basics
Homework:
Upload final content. Meet one-on-one with Letterpress staff for final website tweaks.
Launch Party — Week 4
- Website maintenance
- Introduction to website analytics
- We’ll share our websites with the world!
*Letterpress can provide written content and photography for your website for an additional fee.
Website Details
- You will create a home, about us, and contact page during the lab
- You will create a structure for future growth
- You will have full control of your website
Cost: $650*
*Plus hosting/domain estimated at $30 for the first year.
(For comparison, some What-You-See-Is-What-You-Get programs like WordPress.com cost $300 annually for a business site. They do not include one-on-one instruction or the power, customizability and room for growth like the self-hosted WordPress website you will build in the learning lab.)
Who Should Join The Lab
This class is for business owners that are:
- Ready to learn
- Have some time to create a website
- Comfortable sending/receiving emails and using Microsoft Word
This class is not for businesses owners that:
- Can pay someone to build their site
- Are OK letting the experts take care of their site
- Have money for someone to maintain their site